A Chat Bot is an automated, virtual agent that is utilized to automatically chat with website visitors during a live chat consumer support session. Chat Bots are specifically designed to simulate actual human conversation and are easily customizable to field your company’s consumer support and order questions in real-time no matter where your website visitor is. You can use chat bots for basic sales and chat room functions or you can use the chat bot for more advanced functions such as scheduling appointments, tracking customer interactions and posting product and service reviews. If you have your own website chat bot, you can increase your online marketing and profit potential by:
Creating and updating your website chat bot is relatively easy. All you need to do is decide which chat bot platform will be most effective for your website. Currently there are over 16 different chat bot platforms available for you to choose from. These platforms come with various user interfaces, chat application programming interfaces and default scripts and configuration settings. You can simply select a chat bot platform that best meets your website’s unique needs.
Chat Bots are extremely beneficial for e-commerce websites, especially for those who offer a wide variety of products and/or services. The chat bot provides a way for your customers to interact with you live, simply and without having to leave the comfort of their homes. By offering your website visitors an option to chat, you’re giving them a way to engage with you and the services or products you’re providing on your website. By offering them options to chat, you’re increasing the possibility that they will actually interact and make a purchase. As they become more comfortable with using your website chat bot and realize that it is doing what they expect it to, they are more likely to buy from you or at least visit your website more often.
The success of any website largely rests upon the amount of traffic that it receives. If your website receives a high volume of traffic then you will have a higher conversion rate than your competitors. Conversions are the difference between turning a visitor into a customer and turning a visitor into someone that may not purchase anything or take any action at all. One way to increase your conversion rate is through the ability to provide your website visitors with options to chat. When a visitor has the option to chat with a chat bot, they are more likely to engage and participate in the conversation. This interaction fosters much more meaningful conversation than just a simple, “click here” visitor bouncing from website to website.
There are several types of chat Bots available on the internet today. Some of these chat bots operate very similarly to human speech, while others are much more like interactive machines that respond to specific commands. Regardless of the type of chatbot that you choose to use on your website, the more options you provide for your visitors the more likely they will be to engage. Once you have engaged a visitor they may be more likely to provide additional information to you or even become promoters of your website.
Another option that many owners have chosen for their chat bot is to use a lead capturing service. Lead capture services are another great way to turn website visitors into potential customers. By directing visitors to an opt-in page through your website they will be given the opportunity to submit their name and email address in order to receive more information about your company and the products and services that it offers.
In order to make sure that your chat Bots are as effective as possible, they should be integrated with chat apps that are well made and that provide the best user experience. Chat Bots are still a relatively new industry and it is too early to judge how consumer friendly chat Bots will be. Currently most chat bots work on the basic idea of exchanging text. However as technology and user experience begins to advance the idea of chat Bots will change drastically.
Currently most chat Bots are not voice enabled. However that may soon change. It has already been noted that Facebook plans to implement chat Bots that include voice as an option. Until then it is important to be sure that your website chat app has a feature that enables you to capture the user’s voice so that you can customize the bot accordingly. This will provide you with an effective way to direct traffic to your website.